love is

A PRACTICE

we create products on
love & understanding

Philosophy

từ từ literally means

Through the calmness and clarity that come from slowing down, we ground into the peace that already exists within all of us.

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Take a look into our memories.

When it stands alone, “từ” means

Language is a versatile tool. In the hands of love, it builds purpose, harmony, beauty and joy.

With this material, life becomes miraculous.

In sino-vietnamese,

“từ” means

loving kindness
(nhân từ, từ bi).

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from Kitty

Each of us grew up being taught that the world is frightening and scarce. That there's not enough for everyone so we must wrestle for our place in it. Perhaps, it's a world where adults wish their children to be clever, not kind. Because if we don't toughen up and smarten up, we would drown and be rendered worthless.

A different perspective, and is the one at từ từ, is that we see the world as a friend, the nature of life as beauty and goodness. There is enough for everyone, so we can love freely and give generously. There is no villain but people who have been wounded, so let understanding readily come. There is plenty of room for long conversations and seemingly unproductive pursuits. We can bask in the clear stream of unconditional acceptance of oneself and others, for each of us is inherently enough and beautiful.

a letter

At từ từ, we hold the insight of a compassionate and joyful world our hearts know is possible. Our coming together is not out of faith, but out of honesty. The earnest knowing of having been touched by a glimpse of what's real: that there is enough goodness and joy. Once touched, our world never resumes business-as-usual. So we carry this moment of clarity forward, amid a system that might tell us we're crazy.

In the Spring of 2020, a stroke of genius brushed me to start từ từ as an invitation for others to join this beautiful view. And in time, “others” and “I” become the we who are creating more conditions for the view of love and abundance to take place.

Our work is our gift to you and ourselves. Each one is an invitation for us to join the view of peace and wonder.

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